Sham-Poo Protests

Protesters Dressed as Giant Shampoo Bottles Picket Trade Show Entrance

In March 2010, the Organic Consumer's Association held a protest outside of the largest annual gathering of the natural and organic products industry, the Natural Products Expo West. Members of the OCA picketed the entrance to the Expo using creative visual props including five-foot tall shampoo bottles to mock mislabeled "organic" products while distributing flyers that said things like "Expo panic, these brands are not organic" to educate trade show participants about the lack of regulation in the organic personal care marketplace.